Case Study: Toyota Altona Family Day 2025 – Corporate Event Origami Workshop

Toyota Motor Corporation Australia wanted to create a memorable, hands-on experience for their annual Family Day at the Altona plant in Victoria (Altona, VIC). Working with event management company George P. Johnson (GPJ), they sought an activity that would engage both children and adults while creating lasting memories.

The event was designed as a community-focused day, welcoming customers, prospects, and their families alongside the wider Toyota community.

The Solution

Origami World delivered a comprehensive origami experience combining live instruction with custom take-home kits.

Workshop Component

A 4-hour hands-on origami workshop featuring multiple designs suitable for all ages and skill levels. Families learned together, creating paper cranes, hearts, and other traditional shapes while discovering the mindfulness and joy that paper folding brings.

Take-Home Kits

To extend the experience beyond the event, we created 600+ custom-branded flat pack origami kits for event giveaways and for Toyota team members in regional offices.

To suit different ages and skill levels, the kits were a tailored mix of:

• Heart Kits

• Rabbit Kits

• Crane Kits

Each kit included:

• Colourful origami papers

• A completed origami piece as inspiration

• Step-by-step instruction sheets

• Video tutorial links via QR code
  

• Toyota-branded event stickers for personalisation

The Results

Toyota Altona Family Day 2025 was a resounding success, welcoming 1,000+ attendees throughout the day. Despite windy conditions that moved activities indoors, the origami workshop became a highlight of the celebration.

The Impact

Community Connection: Families of all ages discovered the joy of paper folding together. Children proudly carried home their colourful creations, while adults experienced the mindfulness and stress-relief benefits of origami.

Brand Experience: Origami created a warm, interactive touchpoint that helped Toyota connect with the community in a way that felt personal, inclusive, and memorable.

Extended Reach: The branded take-home kits extended the experience beyond the event, reaching regional team members and creating ongoing engagement with origami.

Scalable Success: Post-event, Toyota requested additional kits due to revised numbers, demonstrating the program's popularity and reach.

What Made It Work

Cultural Authenticity: Bringing traditional Japanese paper folding to a corporate setting created a unique, memorable experience that resonated with Toyota's Japanese heritage.

Accessible for All Ages: From young children to adults, everyone could participate and create something beautiful to take home.

Turnkey Solution: From workshop instruction to branded kits to shipping logistics across Australia, we handled every detail, allowing Toyota and GPJ to focus on hosting their community celebration.

Flexibility: When weather moved the event indoors, the origami workshop adapted seamlessly, maintaining engagement and energy throughout the day.

Looking Forward

The Toyota Altona Family Day 2025 demonstrates how origami brings mindfulness, cultural connection, and hands-on creativity to community-facing corporate events. We're honoured to have been part of such a significant celebration and look forward to helping other organizations create meaningful public engagement experiences.

Interested in bringing origami to your next corporate event?

Contact Origami World to discuss custom workshops and branded kits for your team.📞 +61 435 527 930