Case Study: Seiko Australia Ladies Event at Nobu Sydney (Origami Activation)

Set in Nobu Sydney’s serene Origami Room overlooking Barangaroo, Seiko Australia’s inaugural Ladies Event brought together inspiring women for an afternoon of refined discovery — pairing timeless timepieces with Japanese cultural experiences, including matcha tasting, live calligraphy, and origami.

Event video

The setting: Nobu’s Origami Room, overlooking Barangaroo

Caption: Guests networking in Nobu Sydney’s Origami Room — a relaxed, flowing format designed for discovery, conversation, and hands-on cultural moments.

The venue set the tone immediately: calm, elevated, and detail-led. It was the perfect environment for an experience built around Japanese heritage — where guests could slow down, connect, and enjoy the craft behind each element of the afternoon.

A closer look at Seiko’s latest releases

Caption: A closer look at Seiko’s latest releases — a curated showcase of craftsmanship, detail, and timeless design.

Throughout the event, guests were invited to explore and try on the latest releases across Seiko’s core collections, including:

• Prospex
• Presage
• King Seiko
• Seiko 5 Sports

Cultural experiences: matcha, calligraphy & origami

Seiko created a layered cultural program that celebrated Japanese artistry in ways guests could participate in.

The afternoon included:

• A 45-minute matcha tasting led by Simply Native, featuring three premium blends and the history and traditions of matcha in Japan
• Live calligraphy by Tomoko Oka, who created personalised name cards in Japanese Kanji, explained the meaning behind each guest’s name, and finished each piece with a traditional red seal
• A live origami activation led by Kham (Origami World)

How guests experienced the activations

Caption: Guests moved freely between watches, calligraphy and origami — stopping by to watch, learn, and fold their own keepsake.

Rather than a single seated workshop, the event was designed as a relaxed, flowing experience. Guests were invited to:

• Walk around and mingle
• Explore and try on Seiko watches at their own pace
• Stop by the calligraphy table to receive their name written in Japanese Kanji
• Visit the origami table to watch a creation come to life — or fold their own alongside Kham

This format created a natural rhythm in the room: discovery, conversation, and hands-on moments, without interrupting the premium feel of the afternoon.

Origami World activation: Seiko blue + soft pastels

Caption: A calm, guided origami moment led by Kham (Origami World) — designed to feel elegant, approachable, and aligned with Seiko’s heritage.

Guests were guided step-by-step through the art of origami using Seiko blue and soft pastel Japanese Yuzen Washi papers, inspired by the event’s refined colour palette.

Origami works beautifully in premium environments because it creates a shared moment that feels both calm and personal:

• Guests naturally slow down and focus
• Conversation flows as people fold side-by-side
• Everyone leaves with a finished piece they made themselves

Branded kits and meaningful keepsakes

Caption: Branded origami kits prepared for guests — a meaningful keepsake that extends the experience beyond the event.

For brands, the value of an activation isn’t only what happens in the room — it’s what guests remember afterwards. Branded origami kits created a tactile, take-home reminder of the afternoon: simple, beautiful, and aligned with Seiko’s story.

Event styling and atmosphere

Caption: Origami details styled to match Seiko’s refined palette — creating an interactive moment that still felt premium and event-ready.

A thoughtful showbag moment

Caption: Thoughtful details and take-home pieces that extended the experience beyond the afternoon — including Seiko’s branded showbag and origami keepsakes.

The result: a milestone event with a lasting feeling

Seiko’s inaugural Ladies Event wasn’t just a celebration of watches — it was a celebration of craftsmanship, heritage, and contemporary femininity, expressed through experiences guests could touch, taste, and take home.

Origami World was proud to be part of an afternoon that felt genuinely thoughtful — and a strong beginning of what Seiko described as a “new chapter,” showcasing their commitment to heirloom-quality timepieces defined by tradition, elegance, and timeless design.

Planning a corporate event or brand activation?

Origami World creates premium origami experiences for corporate events & brand activations — designed to feel elevated, culturally authentic, and genuinely memorable.

• Live origami activations
• Branded origami kits
• Japanese cultural experiences
• Premium event styling support

Enquire via online or call 0435 527 930