Case Study: Canva Staff Engagement Origami Activation

 

The Challenge

For Canva’s end-of-year party, the team wanted a hands-on, creative experience that could engage 1,000+ staff in a high-energy environment — something interactive, inclusive, and easy for people to join at any moment.

Origami was one of several activations within the wider event program, so the experience needed to be:

  • Fast to join (no long wait times)
  • Visually engaging and “shareable”
  • Aligned with the event theme: Imagination Fest

Canva end-of-year event atmosphere at Hordern Pavilion, Moore Park

The Solution

Origami World delivered a live, onsite origami activation at Hordern Pavilion, Moore Park, as part of the event produced by The Event Room.

To suit the scale and flow of the night, the activation was designed as a three-table experience, giving guests choice in how they participated:

  • Wearable origami table: Guests could select a pre-made wearable piece or watch it being made (earrings, ring, pendant, tie)
  • Facilitated folding table: Guests learned to fold an origami creation with guidance from our facilitator
  • Self-guided table: Clear instructions for guests who preferred to learn independently at their own pace

Wearable origami pieces for Canva Imagination Fest

The Experience

The wearable origami concept was a perfect match for Imagination Fest — playful, creative, and instantly personal.

Guests could drop in for a quick moment, stay longer to learn a full fold, or simply enjoy watching the making process. The three-table setup created a smooth flow and helped the activation stay welcoming and accessible throughout the event.

Facilitator-guided origami table at Canva Imagination Fest

The Results

  • Successfully engaged a large volume of guests across the night in a high-traffic activation environment
  • Created a screen-free, hands-on moment that naturally sparked conversation and connection
  • Delivered a highly shareable experience through wearable pieces guests could put on immediately

Why This Worked

  • Creative fit: Origami aligns naturally with Canva’s design-led culture
  • Low barrier to entry: Guests could participate in seconds — or stay and learn more
  • Choice-based engagement: Three tables meant everyone could join in their preferred way
  • Memorable takeaway: Wearable origami gave guests an instant, personal keepsake

Self-guided DIY origami table at Canva event

Close-up of origami creations from Canva event


About Origami World

Origami World creates premium origami activations, workshops, and custom-branded kits for corporate events, brand activations, and staff engagement.

Planning an event? Call Kham on 0425 527 930 or complete our Contact Us form.


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